Lead generation; outbound at scale
Upload your list tonight. Assay calls every record by lunch, scores every conversation, and books the ready ones into your calendar. The list never goes stale because the dialer never sleeps.
Assay Score
0 qualified meetings
from 400 leads; this week
owner to owner
You didn't start your business to chase phone calls or work a lead list at midnight. Assay handles that part — answering, qualifying, booking — so the work turns into money without turning into your evening.
No 9pm callbacks. No list you never get to. Assay handles first contact end to end — answering, asking the right questions, booking the job — while you stay on the work you're already doing.
A person is a salary that clocks out at five. Assay works every hour for one predictable monthly price — less than the receptionist or rep you'd hire to match it, and it never quits, never calls in sick.
A missed call isn't nothing — it's a customer dialing your competitor thirty seconds later. Assay picks up nights, weekends, and lunch rushes: exactly the hours slipping away right now.
It tells callers up front that it's your assistant, sticks to your script, and hands anything tricky to a real person. Every call is recorded and scored — and all of it is yours to review.
Live in 48 hours. After that, it's the rare kind of technology you get to forget about — because it just works while you don't have to think about it.
Every lead you can't get to today is a lead a competitor reaches tomorrow.
Most lists die because nobody dials them. Here's the simple geometry of what changes when something does.
A list, top to bottom
You upload 400 records Sunday night. Monday morning Assay opens 8 parallel lines and starts dialing. By Tuesday end-of-business, the entire list has been touched. By Friday, 34 of those records have a meeting on your calendar that you didn't have to dial for.
The remaining 60 records that we couldn't reach — wrong number, full voicemail, do-not-call — get flagged in your dashboard and never re-dialed. The 366 we did reach all have a score, a transcript, and a reason attached.
Hot scores push straight to your CRM — HubSpot, Salesforce, or Pipedrive — with the full transcript as a contact note. Slack gets pinged. Calendly gets a booking request. Your Apollo list flows in; qualified meetings flow out. No Zapier. No rework.
An SDR works 30 records on a good day. Assay finished your list before they got back from lunch.
Below is what one of those 238 conversations looks like, line by line.
Monday, 9:14 AM
Mid-market logistics. Considering a WMS replacement in Q3. Three weeks ago they filled out a webinar form and nobody followed up.
And here's what the math looks like next to what an SDR does.
Built to spec. Cannot lie.
| Human SDR | Assay | |
|---|---|---|
| Records contacted per day | 28 | 340 |
| Hot leads booked per week | 4 | 34 |
| Avg conversation length | 4m 12s | 2m 48s |
| Cost per qualified meeting | $340 | $28 |
Pricing
The only difference is volume.
Starter
$699
per month; 7-day free trial
No setup fee
750 minutes; 250 calls
Outbound batch dialer
Assay Score; full transcripts
5-step email drip
Live dashboard
Professional
$4,499
per month; dedicated onboarding
$2,500 one-time setup
6,000 minutes; 2,000 calls
Inbound + Outbound
CRM, Calendar, SMS, Slack
Sentiment analysis
Dedicated onboarding call
Enterprise
$24,999
per month; custom onboarding
$5,000 one-time setup
15,000+ minutes; fully managed
Meta Ads integration
LinkedIn pipeline
Dedicated project manager
1-hour support SLA
Full feature breakdown at /pricing · US and Canada · CCPA compliant · Number porting included
How it works
Upload your list
Apollo export, CSV, CRM webhook, or live API. Works with whatever you already use to build a list. Health-checked before the first dial.
We dial in parallel
Three to eight lines depending on tier. Time-zone gated, DNC-checked, throttled per recipient timezone.
Scores stream in live
Hot leads land in HubSpot, Salesforce, or Pipedrive with score and transcript attached. Slack ping fires on ≥80. Calendly invite sent. No Zapier required.
You walk into booked meetings
By Friday, the same list that sat untouched last quarter is a week of qualified calendar slots.
Wake up Monday to 34 qualified meetings you didn't have to dial for.
Start your free 7-day trial →or call our demo agent now: +1 (844) 216-8485
or book a 30-minute demo: calendly.com/getassay/30min
Is my data secure?
All data is stored on US servers. CCPA compliant; 90-day retention policy. Nothing leaves your region.
Can I keep my number?
Yes. Bring any existing business number, or we provision a new dedicated number at setup. US and Canada covered.
How fast is setup?
Live in 48 hours. We configure your agent, script, and integrations; you upload your list and press go.
the honest comparison
Platforms sell you building blocks and a per-minute meter — you assemble the agent, wire the telephony, and reconcile four or five invoices that grow with every call. Assay sells you the outcome: a fixed monthly price with minutes included, and a done-for-you agent live in 48 hours. You trade a variable bill and a dev project for a known number and a booked calendar.