Assay · Writing
No fluff.
Just the numbers.
Practical writing on outbound sales, lead qualification, AI calling compliance, and the real economics of scaling a pipeline.
Compliance
State-by-State Guide to AI Calling Laws (2026)
Every state has different rules for outbound calls, recording consent, and AI voice agents. The reference guide, updated June 2026.
Sales tools
Assay vs. Orum: What's the Difference?
Orum makes human SDRs faster at dialing. Assay replaces the human on the call with an AI agent. Here is exactly how they differ and when to use each.
Sales strategy
AI Alternative to Hiring an SDR
An AI phone agent qualifies leads at volume without SDR headcount. Here is when that is the right move, when it is not, and how to set up the process.
Sales strategy
SDR vs. AI Agent: An Honest Comparison for 2026
A numbers-first look at what each does well, what each does badly, and why the question most sales leaders are asking is slightly wrong.
Sales operations
The True Loaded Cost of an SDR in 2026
Base salary is the smallest number on the invoice. Here's every line item — and an honest look at what that spend actually buys you.
Compliance
TCPA Compliance for AI Outbound Calls: The 2026 Practical Guide
What the TCPA actually requires for AI-generated calls, what changed in 2024–2025, and the practices that keep an outbound program on the right side of the law.
Sales strategy
Lead Qualification at Scale: How to Screen 400 Leads Without Burning Out Your Sales Team
The mechanics of qualifying leads at volume — what to ask, how to score consistently, and how to build the handoff so your closers only touch the top 20%.
See it in practice
The demo shows a real pipeline.
Scores, transcripts, routing — live.