the calls you miss are the jobs you lose
AI-native SDRs that answer every call, and book the ones that matter.
Six discrete stages: detect, connect, converse, score, decide, dispatch — running in parallel across your whole list. The pipeline is the same for every call. The list is yours.
or call our demo agent now: +1 (844) 216-8485
or hear a real one: a live Assay call, start to finish →
in plain english
What's all this, then?
Assay is the AI agent that works the calls that would've otherwise fallen through the cracks. It won't take your team's job — it'll hand them a calendar full of qualified meetings, and let voicemail stop bleeding your potential deals.
Every hour your list sits unworked, the distance between your leads and your revenue grows.
Works inside your stack
Apollo list in.
HubSpot updated.
Slack pinged.
Calendly booked.
No Zapier. No rework. Assay connects to the tools your team already runs — on day one, not after an implementation quarter. Professional and above include native CRM sync; every plan supports webhook output.
Where the gap shows up
The problem looks different
by industry. The cost is the same.
Home Services
At peak season, 35% of your inbound calls go unanswered. Each one is a job that goes to the competitor who picked up.
$300+
per missed call
See how it works →Dental & Medical
New patient calls go to voicemail. The front desk is with another patient. By the time someone calls back, the patient has booked elsewhere.
$1,200
average lifetime value, missed
See how it works →Commercial Real Estate
You have 400 names in your CoStar list. You can personally reach 30 of them this week. The other 370 go cold before you get to them.
370 leads
going cold every week
See how it works →Assay closes that gap; by calling your entire list and handling everything that happens after the call, automatically.
why teams pick assay over the build-it-yourself platforms
The cheapest per-minute price is the
most expensive way to buy this.
A meter you can’t see.
Usage-based AI pricing bills you per minute, per token, across four or five vendors — and you learn what a month cost after it’s over. Assay is one fixed number, known before your first call.
Priced to be unreadable.
When the headline is “$0.05” and the invoice is four times that, the pricing isn’t simple — it’s opaque on purpose. We put the monthly number on the page.
You didn’t sign up to read API docs.
The platforms hand you an SDK and 20–40 hours of setup. We build your agent, your script, your integrations — live in 48 hours, no code.
That was one call. Your list has 400. Every single one gets the same treatment.
Monday morning
Two versions
of the same week.
Without Assay
You have 400 names. You reached 22 last week.
You don't know which of the remaining 378 are worth your time.
Three inbound calls came in while you were on-site. You missed them.
You start Monday from zero. Again.
With Assay
You uploaded 400 names Sunday night. Assay called all of them.
14 scored 80 or above. You know exactly where Monday starts.
3 meetings already on your calendar. Booked while you slept.
You start Monday knowing exactly what Monday is worth.
Let's look at what this costs against what you're already paying.
Built to spec. Cannot lie.
What your SDR
actually costs you.
| Human SDR | Assay | |
|---|---|---|
| True annual cost | $108,832 | From $8,388 |
| Calls per month | 660 max | 2,000+ |
| Post-call follow-up | Manual, sometimes | Automatic, always |
| Setup time | 3–6 months | 48 hours |
Pricing
One number.
No add-ons. No surprises.
The only difference is volume.
Starter
$699
per month; 7-day free trial
No setup fee
750 minutes; 250 calls
Outbound batch dialer
Assay Score; full transcripts
5-step email drip
Live dashboard
Professional
$4,499
per month; dedicated onboarding
$2,500 one-time setup
6,000 minutes; 2,000 calls
Inbound + Outbound
CRM, Calendar, SMS, Slack
Sentiment analysis
Dedicated onboarding call
Enterprise
$24,999
per month; custom onboarding
$5,000 one-time setup
15,000+ minutes; fully managed
Meta Ads integration
LinkedIn pipeline
Dedicated project manager
1-hour support SLA
Full feature breakdown at /pricing · US and Canada · CCPA compliant · Number porting included
From the blog
No fluff. Just the numbers.
Assay vs. Orum: What's the Difference?
Orum makes human SDRs faster. Assay replaces the human on the call. Here is exactly how they differ and when to use each.
AI Alternative to Hiring an SDR
An AI phone agent qualifies leads at volume without SDR headcount. Here is when that is the right move and how to set up the process.
The True Loaded Cost of an SDR in 2026
Base salary is the smallest number on the invoice. Here's every line item — and an honest look at what that spend actually buys you.
How it works
Four steps.
Nothing to configure.
Upload your list
CSV or CRM connection. Any size. We handle the rest from here.
Assay calls every contact
Natural conversation; voicemail detection. Every call scored 0–100 and transcribed automatically.
Hot leads route immediately
Score 80+: Slack ping, follow-up email, and calendar invite fire within seconds. No human needed.
You talk to people ready to buy
Your calendar fills with qualified contacts. Every call your team makes is worth making.
Your list
is waiting.
Upload it tonight. Wake up to qualified meetings.
Start your free 7-day trial →or call our demo agent now: +1 (844) 216-8485
or book a 30-minute demo: calendly.com/getassay/30min
Is my data secure?
All data is stored on US servers. CCPA compliant; 90-day retention policy. Nothing leaves your region.
Can I keep my number?
Yes. Bring any existing business number, or we provision a new dedicated number at setup. US and Canada covered.
How fast is setup?
Live in 48 hours. We configure your agent, script, and integrations; you upload your list and press go.