Dental & Medical; US & Canada
When your front desk is with another patient, Assay picks up; verifies insurance, qualifies, and books. Every new caller becomes a chair on Thursday morning.
Assay Score
0 qualified meetings
from 96 new-patient calls; this month
owner to owner
You didn't start your business to chase phone calls or work a lead list at midnight. Assay handles that part — answering, qualifying, booking — so the work turns into money without turning into your evening.
No 9pm callbacks. No list you never get to. Assay handles first contact end to end — answering, asking the right questions, booking the job — while you stay on the work you're already doing.
A person is a salary that clocks out at five. Assay works every hour for one predictable monthly price — less than the receptionist or rep you'd hire to match it, and it never quits, never calls in sick.
A missed call isn't nothing — it's a customer dialing your competitor thirty seconds later. Assay picks up nights, weekends, and lunch rushes: exactly the hours slipping away right now.
It tells callers up front that it's your assistant, sticks to your script, and hands anything tricky to a real person. Every call is recorded and scored — and all of it is yours to review.
Live in 48 hours. After that, it's the rare kind of technology you get to forget about — because it just works while you don't have to think about it.
Every new-patient call that goes to voicemail is a lifetime patient who books somewhere else.
Here's what happens when a new patient calls and your front desk can't pick up.
Tuesday, 11:18 AM
Crown consultation; PPO insurance; ready to book. The kind of call that pays for the equipment.
Every clinic loses the same way: not from bad care, but from a busy front desk.
A typical Tuesday
Without Assay
11 new-patient inquiries this week. 7 went to voicemail.
Front desk returned 4 of them; 3 had already booked elsewhere.
Insurance verification took 18 minutes per caller you did reach.
Net new patients this week: 1.
With Assay
11 new-patient inquiries. Assay picked up all of them.
9 scored 80 or above; all verified, all booked into next week's chair slots.
Insurance pre-checked on every booking; no day-of surprises.
Net new patients this week: 9.
And it costs less than one missed crown.
Built to spec. Cannot lie.
| Human SDR | Assay | |
|---|---|---|
| Lifetime value per missed call | $1,200 | Recovered |
| New-patient pickup rate | ~60% | 100% |
| Insurance verification | Manual, 18 min | Automatic |
| Setup time | New hire: weeks | 48 hours |
Pricing
The only difference is volume.
Starter
$699
per month; 7-day free trial
No setup fee
750 minutes; 250 calls
Outbound batch dialer
Assay Score; full transcripts
5-step email drip
Live dashboard
Professional
$4,499
per month; dedicated onboarding
$2,500 one-time setup
6,000 minutes; 2,000 calls
Inbound + Outbound
CRM, Calendar, SMS, Slack
Sentiment analysis
Dedicated onboarding call
Enterprise
$24,999
per month; custom onboarding
$5,000 one-time setup
15,000+ minutes; fully managed
Meta Ads integration
LinkedIn pipeline
Dedicated project manager
1-hour support SLA
Full feature breakdown at /pricing · US and Canada · CCPA compliant · Number porting included
How it works
Forward overflow calls
Existing line stays. Assay answers when the front desk is busy or after hours.
We run your intake flow
Your questions — insurance status, reason for visit, urgency, preferred provider, whatever your front desk asks. Scored 0–100 against your criteria.
Booking lands on your calendar
Score 80+: slot reserved in Calendly or your practice management system, intake forms texted, insurance note attached. Front desk picks up a completed record, not a voicemail.
Patient walks in ready
Score 80+: chair slot reserved, intake forms sent, no front-desk lift. Your morning starts clear, not catching up.
Catching the call is just the first step. See the whole system that keeps the lead →
Pick up; even when the front desk can't.
Start your free 7-day trial →or call our demo agent now: +1 (844) 216-8485
or book a 30-minute demo: calendly.com/getassay/30min
Is my data secure?
All data is stored on US servers. CCPA compliant; 90-day retention policy. Nothing leaves your region.
Can I keep my number?
Yes. Bring any existing business number, or we provision a new dedicated number at setup. US and Canada covered.
How fast is setup?
Live in 48 hours. We configure your agent, script, and integrations; you upload your list and press go.
the honest comparison
Platforms sell you building blocks and a per-minute meter — you assemble the agent, wire the telephony, and reconcile four or five invoices that grow with every call. Assay sells you the outcome: a fixed monthly price with minutes included, and a done-for-you agent live in 48 hours. You trade a variable bill and a dev project for a known number and a booked calendar.